Pharmacy segmentation 3.0
Newer, quicker, more accessible
We’re using cutting-edge machine learning models to determine the potential of particular entities. This way you gain access to the most recent market insight, and you can follow the dynamics of the changing potential and your relative position.
MACHINE LEARNING
Set your marketing strategy in the context of the brand, entities and activities on the pharmaceutical market. We created segmentation 3.0 on the basis of machine learning and you can easier set sales plans, monitor the potential and its changes.
Set your marketing strategy in the context of your brand, entities and activities on the pharmaceutical market. Thanks to Segmentation 3.0, created on the basis of machine learning, you will find it easier to set sales plans, monitor the potential and its changes. You will also measure the effectiveness of implemented marketing activities and dedicated tools for entities with high potential and low share of own (producer) sales.
COMPREHENSIVE DATA SOURCE
Choosing segmentation 3.0 gives you:
It’s a perfect solution for:
Benefits
Hands-on control
Be up to date with your performance and sales results.
Value for money
Selecting monthly subscription translates into low unit costs, which in turn means savings for your company.
Regularity
You get a full set of data at the beginning of every month.
Thorough analysis
You will receive analysis that’s based on the most recent pharmaceutical market data.
Timely knowledge
Monitor Polish pharmaceutical markets on a regular basis end track changes to entities’ potential.
Single login
All you need to do is to log into FarmaProm.
FAQ
Frequently asked questions about Pharmacy Segmentation 3.0 FarmaProm
This is the latest version of segmentation:
– delivered on a subscription basis (continuous updates),
– integrated with CRM and SFA systems,
– based on machine learning algorithms,
– enabling action planning, potential assessment, and real-time performance monitoring.
– Monthly updates in a subscription model
– Application of machine learning to analyze market potential and changes
– Integration with FarmaProm CRM and SFA systems
– Access to the most accurate pharmacy market mapping in Poland
– E-commerce data for the Non-Rx market
– Potential and its changes for specific pharmacies / chains
– Data on pharmacy opening hours and the frequency of visits by representatives
– Percentage share of own sales and its penetration (for FarmaProm customers)
– Marketing effectiveness indicators
– Recommendations for dividing pharmacies into appropriate sales channels (KAM, telemarketing, etc.)
The analysis covers, among others, the five most popular segments of OTC (over-the-counter) products:
– Non-Rx
– Products containing magnesium
– Products containing vitamin D
– Painkillers
– Cold medication
– Helps you better plan visits and direct them to entities with the highest potential
– Identifies pharmacies with high potential but low own sales penetration
– Facilitates route and working time optimization
– Allows you to track changes in results and respond in real time
The data is made available monthly, at the beginning of each month, as part of a standing subscription.
Precision – the best market data available
Cost-effectiveness – low unit cost in a subscription model
Permanent access – one login to the FarmaProm system
Control – ongoing analysis and sales monitoring
Scalability – from individual pharmacies to nationwide strategies
Yes. Segmentation 3.0 allows you to:
– select the markets and periods to be analyzed,
– filter pharmacies according to the FarmaProm network,
– add your own data (e.g., sales targets, visits, etc.).
Got questions? We’re happy to answer.
Contact our sales department: sprzedaz@farmaprom.pl