Direct marketing

Want to inform your target group of a new product?

We’ve got the data that’ll allow you to reach the right group with the highest potential.

Doctors, pharmacies and pharmacists

We’ll put you in touch with doctors, pharmacies, and pharmacists via following channels:

  • Direct mail – a reliable form of communication that represents a practical alternative to superfluous digital information;
  • Text messaging (SMS) – a quick and efficient means of putting information across;
  • MMS – a solution that allows you to send multimedia files such as graphics, animations, video clips, and sounds;
  • E-mailing – a quick method of reaching doctors with marketing and information content;
  • Sampling – supplying samples of your medical product or dietary supplements will positively contribute to the memorability of your products.

Knowledge about target groups

We have longstanding experience in the market research. We’ll supply you with all the knowledge regarding your target groups that you need to take the right decisions.

Get to know our competencies in research area:

  • Doctor Segmentation – learn more on this solution in the “Consultancy” section.
  • Ad hoc – F2F or online survey (CAWI) covering brand, product, packaging, price, or advertising content.
  • Focus Group Interview (FGI) – In-depth interviews with the target group give insight on the opinions and expectations of the recipients of your communication.
  • Mystery shopping – a survey that allows for real-life testing of pharmacists’ spontaneous and supported recommendations, products substitution, as well as the presence of your advertising and promotional materials at the pharmacies.

Got questions? We’ll be happy to help.

Contact our Sales Department: sprzedaz@farmaprom.pl

E-mail us!

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