Alternative outreach to doctors and pharmacists
Inform the medical and pharmaceutical community about your product
Gain the opportunity to reach selected, most potential target groups. We have a regularly updated database of doctors, pharmacists and other medical professionals.
We’ll put you in touch with doctors, pharmacies, and pharmacists via following channels:
We have many years of experience in market research. We provide data and information on target groups and products. Find out more about our expertise.
Qualitative research:
Quantitative research:
We also carry out research in pharmacies, in actual pharmacists’ working conditions (e.g. mystery shopper), which allows you to check whether your pharmacy targeting activities are effective.
We implement the Privacy Notice on behalf of companies using FarmaProm databases.
Pharmaceutical companies, by independently deciding on the purposes of using the database provided to them, become the independent controller of the database. This, in turn, triggers an Privacy Notice (under the RODO).
Depending on your needs, we can perform an Privacy Notice dispatch:
FAQ
Frequently asked questions about marketing and market research from FarmaProm
You can use many different forms of outreach:
– Direct Mail – postal items that stand out from digital communication
– SMS – fast and direct notifications
– MMS – multimedia messages (graphics, animations, video, sound)
– E-mailing – fast distribution of information and promotional materials
– Sampling – physical delivery of samples of medical devices or supplements
You will reach, among others:
– doctors of various specializations,
– pharmacists and pharmacies,
– medical personnel (nurses, midwives, etc.),
– medical facilities.
Thanks to our extensive database, which is updated daily, and our experience in market analysis:
– we identify the groups with the highest potential for your product,
– we support the selection of segments for your campaign,
– we use demographic, professional, and behavioral data.
Yes. We offer qualitative and quantitative research, including:
– FGI (focus groups)
– IDI (individual in-depth interviews)
– F2F (face-to-face interviews)
– CAWI (online interviews)
– In addition, we conduct research in pharmacies, e.g., using the mystery shopper method.
Yes. If you use FarmaProm databases, as an independent administrator you must comply with the information obligation under the GDPR. FarmaProm can do this for you by offering:
– one-time IO mailing – when the database is first made available
– periodic IO mailing – in case of continuous data updates
– Precise campaign targeting
– Reaching genuinely active professionals
– The ability to evaluate campaign effectiveness
– Research and analytical support
– Compliance with legal requirements (GDPR)
Yes. FarmaProm enables the implementation of integrated multi-channel campaigns, e.g., combining e-mailing with SMS and Direct Mail, which increases the reach and effectiveness of communication.
– Delivering physical product samples to pharmacies and doctors
– Increasing brand recall
– The opportunity to obtain feedback on product reception
Contact the FarmaProm team to:
– Set campaign goals and target groups
– Select appropriate communication channels
– Plan a schedule and research support
– Order OI shipping, if required
Got questions? We’ll be happy to help.
Coordinator of analytical and direct marketing projects
+48 669 810 000
agata.dziubczynska@farmaprom.pl