Pharmacies Segmentations
We track and update pharmacy market segmentation
Merging knowledge, ample data from multiple sources, and state-of-the-art machine learning technologies allows us to pin-point pharmacies that represent the highest sales potential in specific markets.
The potential of pharmacies and pharmacy chains
We deliver to the pharmaceutical market with Pharmacy Segmentations that provide, among other things, information on the potential of a pharmacy network. We offer tailor-made Segmentation According to Unique Requirements as well as segmentation delivered on a subscription basis.
Choose Pharmacies Segmentation if you’re searching for a product tailored to your needs.
Create plans, identify the potential of entities, monitor your performance and stay informed with the only subscription segmentation in the market delivered by SFA and CRM systems. We use the latest machine learning models to determine the potential of individual players. We can provide the most accurate pharmacy market segmentation in the country, based on Chains According to FarmaProm. You gain e-commerce channel analysis, among other things.
FAQ
Frequently asked questions about FarmaProm Pharmacy Segmentation
It is an advanced analytical tool that provides detailed information about pharmacies and pharmacy chains, including their sales potential. Segmentation is based on data from multiple sources and machine learning technology.
In our analysis, we use:
– sales data from multiple markets,
– information about pharmacy locations,
– internal and external sources (e.g., CRM/SFA data),
– our own “FarmaProm Networks” model,
– e-commerce as a separate channel of analysis.
The solution is used by:
– pharmaceutical manufacturers,
– sales and marketing departments,
– analytical teams and KAMs,
– companies that need a strategic approach to cooperation with pharmacies.
This is a customized product in which:
– you choose the markets, product definitions, and analysis period yourself,
– you decide whether you want to use your own pharmacy network or the FarmaProm network,
– you specify the reporting frequency (one-time or recurring),
– you can add modules, e.g., data on visits or pharmacy potential.
The potential of individual pharmacies and chains
– Structure and reach of pharmacy chains
– Effectiveness of sales and marketing activities
– E-commerce opportunities in the pharmacy channel
– Suggested strategic directions
Depending on your needs:
– as a one-time service (e.g., for a specific campaign),
– periodically in a subscription model – with continuous access to updates and data.
Segmentation is based on:
– machine learning algorithms for estimating potential,
– proprietary market networking methodology according to FarmaProm,
– integration with CRM and SFA systems for immediate use of data in the work of field teams.
– Accurate data – the most up-to-date market segmentation
– Adaptation to individual requirements and strategies
– Automation – no need to create reports manually
– Scalability – support for both local activities and nationwide strategies
– Insight into e-commerce – analysis of a growing sales channel
Contact the FarmaProm team to get:
– a presentation of segmentation options,
– consultation on business needs,
– a trial version or cooperation offer.
Got questions? We’re here to answer!
To learn about the details, reach out to our Sales Department: sprzedaz@farmaprom.pl