FarmaProm + PEX PharmaSequence Doctors Segmentation is a list of doctors who represent the highest potential in terms of client-defined disease entity.
Doctors Segmentation
We can help you achieve your sales goals
FarmaProm & PEX PharmaSequence
By synergising FarmaProm’s and PEX PharmaSequence knowledge and resources we were able to produce the best product available on the market.
We identify the potential
We will get you to the most potential doctors and minimize the number of ineffective visits.
The data we offer on doctors, divided into segments, allows you to precisely tailor the visits of your sales representatives. For instance, you may choose to use a four-segment breakdown, with each segment representing 25% of the total potential.
Doctors Segmentation has a significant impact on the effectiveness of promotional tools, i.e.: direct marketing activities (SMS, MMS, mailing campaigns), inviting the right people to congresses/training sessions.
Project outcomes may be expressed as a number of:
- prescriptions
- patients
- packages
Additionally, we can indicate the flag:
- initiation
- switch
- market share
- visit penetration
Strategic data
As part of the introduction to or extension of segmentation we also offer additional project-based elements, i.e.:
- verification of company’s current targeting;
- fine-tuning of the number of sales reps’ areas of operation, with consideration of high-potential areas;
- licence-based access to daily-updated FarmaProm Doctors Database and FarmaProm CRM.
Currently, our Doctors Database is used by some 3300 medical sales representatives from 67 pharmaceutical companies.
FAQ
Frequently asked questions about FarmaProm Doctors Segmentation
This analytical tool, developed jointly by FarmaProm and PEX PharmaSequence, identifies the most promising physicians in the context of a specific disease entity defined by the client. This helps to increase the effectiveness of promotional and sales activities.
Segmentation is based on:
– sales and medical data,
– analyses of prescriptions, number of patients, and packages sold,
– additional indicators, such as:
– initiation of treatment,
– switch (change of therapy),
– market share,
– penetration of representative visits.
The solution is used by:
– sales and marketing departments of pharmaceutical companies,
– teams planning promotional campaigns,
– persons responsible for targeting and organizing the work of medical representatives.
Identification of doctors with the highest potential in a given specialty
Minimization of ineffective visits by representatives
Optimization of field work costs – while maintaining maximum effectiveness
Increased effectiveness of direct marketing channels (SMS, MMS, e-mail)
It allows you to focus on doctors who have the greatest impact on sales results.
It helps determine the frequency of visits.
It facilitates the redistribution of sales areas and the adjustment of the number of representatives to the size of the target.
Yes. FarmaProm offers an audit and verification service for current targeting, which allows you to assess whether your current activities are properly targeted and where optimizations can be made.
The result may be:
– a list of doctors with an assigned potential level,
– a summary by the number of prescriptions written,
– information about doctors’ activities (e.g., treatment initiations, therapy changes),
– adjustment of visit and communication strategies.
Yes. FarmaProm offers a daily updated database of doctors on a license basis – integrated with the CRM system. It is currently used by 4000 medical representatives from 84 pharmaceutical companies.
Inviting relevant doctors to conferences and training sessions
Precise mailing, SMS, and MMS campaigns
Building relationships with key specialists in specific disease areas
Contact the FarmaProm team – together we will define the disease area, project goals, and scope of data that will help optimize your team’s activities.
Got questions? We’re here to answer!
To learn about the details, reach out to our Sales Department: sprzedaz@farmaprom.pl